Paid Ads
Paid advertising works. But only when it’s built around a proper strategy, set up correctly, and managed by people who actually know what they’re doing. Passion is a paid ads agency based in Liverpool, managing Google Ads, Facebook and Instagram campaigns, and PPC for businesses across the UK. We focus on what matters: getting you in front of the right people, at the right time, with the right message, and making sure every pound you spend is working as hard as it can.
What Good Paid Ads Management Actually Looks Like
Paid advertising works. But a lot of businesses don’t see the return they should, and it usually comes down to the same things. The wrong platform for the product or service. Campaigns that aren’t being actively managed or improved. Creative that doesn’t connect with the right audience. Budgets spread too thin. Or no proper tracking in place, so it’s impossible to know what’s actually driving results.
Getting these fundamentals right is the difference between ad spend that compounds and grows, and ad spend that quietly disappears. That’s what we focus on from day one.
What We Manage
We run paid advertising across Google, Meta, and broader PPC channels. Every account is managed by a specialist, not passed around a team of generalists. Here’s what that looks like in practice.
Google Ads puts your business in front of people who are already searching for what you offer. That intent is incredibly valuable, and when campaigns are structured correctly, it’s one of the most efficient ways to generate leads and sales. We manage the full range of Google Ads campaign types.
Search Ads appear at the top of Google when someone searches for your product or service. These capture high intent demand and are often the strongest starting point for businesses new to Google Ads.
Performance Max is Google’s AI driven campaign type that runs across Search, Display, YouTube, Gmail, and Maps. When set up and fed correctly, it’s a powerful way to scale.
Google Shopping is built for ecommerce businesses and puts your products directly in front of shoppers. Product images, prices, and store names shown before someone even clicks.
YouTube Ads put your brand in front of relevant audiences through video, ideal for building awareness and warming up people who aren’t quite ready to buy yet.
If you’re already running Google Ads, we offer a free account audit. We’ll tell you exactly what’s working, what isn’t, and what we’d do differently. No obligation.
Meta advertising covers Facebook and Instagram, and it works differently to Google. Where Google captures people who are already searching, Meta builds demand by reaching people before they know they need you. Done well, it’s one of the most powerful tools available for growing a business.
We manage the full funnel across Meta. Prospecting campaigns to reach new audiences. Retargeting to bring back people who’ve already shown interest. Creative testing to find out what actually resonates. And ongoing optimisation so performance improves over time rather than plateauing.
Our team is certified in Meta advertising and we’ve run campaigns across Facebook and Instagram for businesses in ecommerce, professional services, hospitality, health, and more. Whether you’re looking to generate leads, drive direct sales, or build your brand’s presence, we’ll build a strategy around your specific goals.
PPC, or pay per click, is the broader discipline that sits across both Google and Meta. It covers keyword research, bid strategy, budget allocation, campaign structure, and ongoing optimisation. Getting these fundamentals right is what separates a campaign that quietly drains your budget from one that compounds and grows.
If you’re not sure which platforms are right for your business, or you want someone to look at the bigger picture across your paid channels, this is where we start. We’ll audit what you have, identify the opportunities, and build a strategy that makes sense for your goals and your budget.
YouTube Ads put your brand in front of relevant audiences through video, ideal for building awareness and warming up people who aren’t quite ready to buy yet.
How We Work
We don’t take on a client, set up their campaigns, and disappear. Here’s what working with Passion on paid ads actually looks like.
- Discovery and Audit Whether you’re starting from scratch or handing over an existing account, we start by understanding your business, your goals, and where things stand. If you have existing campaigns, we’ll audit them properly before we touch anything.
- Strategy Based on what we find, we build a clear paid media strategy. Which platforms, which campaign types, how to structure the account, what the creative approach should be, and what success looks like. You’ll see the thinking before we spend a penny.
- Build and Launch We set up or restructure the campaigns, write the ad copy, brief the creative, and make sure tracking is in place so we know exactly what’s working from day one.
- Optimisation Once campaigns are live, the real work begins. We monitor performance, test new creative, adjust bids and budgets, and make continuous improvements based on real data.
Reporting and Strategy Reviews You get regular reporting that actually makes sense, not a spreadsheet full of numbers with no context. We tell you what’s happening, why it’s happening, and what we’re doing about it. Monthly strategy calls keep everything aligned.
What You Get
When you work with Passion on paid ads, you get a proper managed service, not a platform login and a hope for the best.
A dedicated paid ads specialist manages your account. You’re not being passed between junior team members or account managed by someone who doesn’t understand your campaigns. The person working on your account knows it inside out.
You get full transparency on spend, performance, and strategy at all times. Weekly reporting keeps you up to date and monthly calls give us the chance to look at the bigger picture together.
Creative support is included. Ad copy, creative briefs, and guidance on what assets you need are all part of the service. If you need content produced to run alongside your ads, our content team can handle that too.
And if something isn’t working, we’ll tell you. Honestly and quickly. Then we’ll fix it.
Our Results
We’d rather show you what we’ve done than tell you what we can do.
FuelHub: 805% ROAS on Google Ads
FuelHub came to us with Google Ads already running but not structured for proper scaling. We rebuilt the campaign architecture, scaled Performance Max, and implemented a controlled budget scaling framework that maintained efficiency as spend increased. In March, they achieved 805% ROAS with 223 purchases at a CPA of £8.56. The following month spend increased further, with the acquisition system continuing to perform profitably.
“We have had 20% growth month on month with Passion.” Steve King, Head of Growth, FuelHub
EvoDental: Best Ever Month for Consultations
EvoDental needed a scalable system to generate high quality consultations for full mouth dental implants, treatments ranging from £9,500 upward. We rebuilt their paid media infrastructure across Google and Meta, introduced multi step qualification forms to improve lead quality, and implemented a full funnel Meta strategy. Within three months, Meta Ads were attributing over 10% of total consultations, and EvoDental achieved their best ever month for combined organic and paid enquiries.
Kamran Rasul: Scalable Patient Acquisition in Liverpool
Kamran was working with another agency whose reporting was limited and results were inconsistent. We took over his Google and Meta Ads, restructured campaigns around high intent dental searches, and built a proper acquisition system. The result was a significant increase in qualified patient enquiries and the foundation of what is now one of Liverpool’s most recognised private dental brands.
Paid Ads Packages
We manage paid advertising across Google, Meta (Facebook and Instagram), and broader PPC channels. Our packages are structured around the level of management, strategy, and creative input your campaigns need, whether you’re running a single platform or a multi-channel setup.
Paid ads isn’t a one-size-fits-all service. The right approach depends on your budget, your platform, your audience, and what you’re trying to achieve. A local business running Meta ads for the first time has very different requirements to an e-commerce brand running Google Shopping alongside a retargeting funnel.
We’ll talk through your situation, look at what you’re currently doing or what you’re starting from, and put together a proposal that reflects what good management actually looks like for your business.
Not Sure If Your Current Ads Are Working? Get a Free Audit.
If you’re already running Google Ads or Meta campaigns and you’re not confident you’re getting the right return, we’ll take a look for free. No commitment, no obligation. Just an honest assessment of what’s working, what isn’t, and what we’d do differently.
Who We Work With
Based in Liverpool, we work with businesses across the UK on paid advertising. From ecommerce brands and professional services to hospitality, health, and everything in between. Both B2B and B2C, from businesses spending a few hundred pounds a month to those with significantly larger budgets.
Most of our clients come to us either because they’ve never run ads properly before and want to start on the right foot, or because they’ve had a frustrating experience elsewhere and want an agency that actually communicates, reports honestly, and delivers. If either of those sounds familiar, we should probably have a conversation.
And if you’re thinking about how paid ads fit alongside your wider marketing, take a look at what we do in SEO and content creation. The best results usually come from channels working together rather than in isolation.
Frequently Asked Questions
Passion’s paid ads management starts at £950 per month plus VAT, which covers strategy, campaign management, creative support, and reporting. This is separate from your actual ad spend, which is paid directly to Google or Meta. The right budget for ad spend depends on your goals, your industry, and the platforms you’re using. We’ll give you an honest recommendation before you commit to anything.
It depends on the platform and the campaign type. Google Search campaigns can start generating results fairly quickly once they’re live. Meta campaigns typically need a learning phase of two to four weeks before the algorithm optimises properly. We always set realistic expectations at the start and make sure you understand what good early performance looks like before we launch.
Not necessarily. The right platforms depend on your business, your audience, and your goals. Google is generally stronger for capturing people who are already searching. Meta is better for building demand and reaching people before they know they need you. Some businesses benefit from both. We’ll make a recommendation based on your specific situation rather than pushing you onto platforms that don’t fit.
We tell you, honestly and quickly, and then we work out why. Performance issues are almost always diagnosable. It might be the creative, the audience targeting, the landing page, the offer, or the campaign structure. We identify the issue and address it. You’ll never be left wondering why results have dropped without an explanation and a plan.
Yes, and we’d always recommend starting with a proper audit before making any changes. We’ll review your existing account structure, performance history, and targeting before we touch anything. That way we understand what’s there, what’s working, and what needs fixing before we start spending your budget.
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